Rick Chou’s POM bottle image used in POM’s sexy “Aphrodite” commercials.

"I had the good fortune of photographing Fran during my 4 years shooting for TYR, and was saddened to hear he had died during a race last week. In addition to being a world class competitor and athlete, I also saw that he was kind, thoughtful, and a great guy to hang out with. No frills, no b.s, just the kind of guy this world needs more of." ~Steve Bonini



Here's what Rick had to say about it: "I was very impressed by the design and the technology of the product. But even more so, I was impressed by the people who made it happen. The principals of the company are some the most inspiring clients I have ever worked with. The shoes have unique texture and colors, we experimented with different lighting, angles and background treatments aimed to give the viewers an initial impact as well as something we can carry into the future."



"In the famous painting 'Primavera,' the artist, Sandro Botticelli, draped the women subjects in a translucent chiffon to highlight the contour of their bodies and create a romanticized angelic feel. This was the inspiration for the underwater images I took of Aliona at her pool in LA a week before she was due to deliver her baby. She and I had brainstormed quite a bit and agreed we wanted something different than traditional portraits, and the underwater idea was definitely a winner."

"The inside of her pool has a gray/blue tone cement finish which gave a beautiful background to work with, plus perfect weather created gorgeous natural lighting conditions underwater. We experimented with different colored chiffons but the white one felt more ethereal and aesthetically compelling against the blue water, and also enhanced the shape of her belly. Aliona worked with grace despite the extra weight she was carrying, and at the end of the second day Aleksandr was kicking quite a bit (he was tired too).
Adam over at Sugar Digital sprinkled his consistent magic dust to finalize the images."
Click on either image to to view more of Caterina Bernardi's work.

The above ad, "Space Ships" is a geeks dream!
"The inspiration for this idea came from a scene that I witnessed while enjoying a beautiful summer evening. I saw 2 boys playing at a playground and one of them was chasing the other around using a remote controlled toy car. I thought it was pretty funny and the image is a result of this experience. I had the Robot prop built for me and I decided to change things up a bit and went with girls playing instead of boys."
"As is the case for much of my work the entire image was shot in pieces. 7 shots in all were combined to create this image. The various shots are as follows: playground scene, sky, tree on the right, Robot, and 3 separate shots of girls. I performed most of the retouching with the final touches added by Brad Palm, a retoucher whom I work with fairly often. The result is a wonderfully fun scene of kids at play as if it were just another day at the playground. I'll be using this as a promotional piece for myself."