Gatorade With Coco Ho and Ryan Lochte, Bonini style.

                Over the years Steve has shot a lot with Gatorade.

This shoot was fast and furious at a private gym in LA, 6pm to Midnight.

An evening of vein busting workout drills led by premier fitness trainer Jay Blahnik.  

Jay was in the face of our two athletes being a true drill sergeant.

He put each of them through a couple of hours of muscle burning routines.

Gatorade wanted the look of intensity, grit and sweat.

 

The tunes were cranked up.  Gatorade was chugged.

 First up was Kick ass surfer Coco Ho, the youngest female competitor to enter the world tour.

Next swimmer Ryan Lochte, a 6 time Olympic medalist.

 

In case you haven't heard of him much, just know, he has beaten Michael Phelps a few times.
Nuf said.

"It's always great to watch young athletes at the top of their game!" Steve Bonini

 

Last but not least, ALTER then took over working their magic, creating the muted background and making the athletes "pop".

The Client was, oh so happy!  Another great assignment.  Thanks Gatorade.