Oh, How Refreshing: Scott Peterson for Brita

It's warming up outside, and we're finding creative ways to cool off here at NK Reps. There's nothing more revitalizing than a tall glass of cool water on an (almost) summer day.

     

Can't you just about feel the cool water hit the back of your throat?

A more beautiful take on the subject:

Scott also shoots wine, coffee, beer and milk. To see more of his work with liquids, click over to his website.

Acura's High Security Shoot

Scott Gilbert's latest shoot for Acura had some added excitement: the car he was shooting hadn't been released yet.

"Security was extra tight on this shoot," he says. "The MDX was still considered 'Code Red,' which meant that we had 3 or 4 security specialists with us at all times, protecting the car."

Acura has been one of Scott's most loyal clients; he has worked with them for 7 years and this is his third cover for Acura Style magazine. See more of his work here.

No Elephant Trainers Necessary

Okay guys, whose idea was it to do the elephant?

While the Blue Sky CGI team has been hard at work in the products department (scroll down), they've also found some time to get creative. 

There were no animal trainers on this shoot -- this baby elephant was carefully researched, modeled and rendered by Blue Sky CGI's amazing 3D department. 

In between drawing trunk wrinkles and skin folds, the artists found the time to make these stunning images:

Click here to see more of their product shots. 

River Rats

Shooting pictures while knee-deep in a river near Portland, photographer Matthew Brush was definitely in his element.

The "River Rats" shoot was a day of splashing, swimming, laughing, playing and of course, jumping off cliffs. Add some beautiful models, bright sunshine, and a talented photographer, and you have some stunning images.

These photos were featured in the German magazine Thema des Monats, alongside an article encouraging fitness and exercise.
Literally translated, the article is titled: "The Fat-Away Revolution."

Click here to see more pictures from the shoot.

Ultimate Poker in Times Square

NKReps is getting a lot of visibility in Times Square.Last week, Scott Peterson's WD campaign was featured. This week it's Steve Bonini's Ultimate Poker campaign.

Steve's portrait of Antonio Esfandiari is prominently displayed on the corner of 7^th Avenue.

Esfandiari is poker’s all-time winningest tournament player. Ultimate Poker has signed him on as their brand ambassador. 

When asked what he’s looking forward to the most in his relationship with Ultimate Poker, he said: "Sitting in my apartment in Las Vegas, Nevada, in my underwear, and playing poker on a legal site.”

Scott Peterson's Takeover Campaign for WD

On his way to his studio last week, Scott Peterson was pleasantly surprised to see his pictures, some of them 20 feet tall, covering the walls of a central public transit station in San Francisco. WD’s takeover campaign, which features people cradling their external hard drives, is oversized and impossible to ignore. It’s all over the walls, on the floor and right in front of your eyes as you go down the escalator. 

Scott, a top-notch food photographer who recently shot a campaign for Wendy’s, was grateful for the opportunity to show off his abilities to shoot something other than burgers. "I’m pretty comfortable shooting just about anything,” he says. "But it was nice to be able to spread my wings a little and work with some really great people."

The campaign’s concept is elegant, with the images showing external hard drives and the hands that hold them.

Like most subtle (yet effective) concepts, it made for a demanding shoot. “What Western Digital wanted to show was that everyone's lives are digital now. What we would save in a fire, what we value – all those things have a digital version," Scott says. "Now convey that without any facial expression. That was my challenge."

The campaign is nation-wide -- Scott's billboards have been spotted in Los Angeles, New York and Chicago.

To see what else Scott has been working on, visit his website at: www.scottpetersonproductions.com.

Rick Chou Studios Shoots for VW

"We were in Vegas for 3 days this past weekend, it was for a VW assignment. We had triple digit heat, worked on a dirt lot. Generators went down, tents got blown off in 50mile/hr gust (took me down bouncing on the ground), power pack went up in smoke, printers wouldn’t print.... Miraculously, yet as expected, the end result was great, ha, agency and VW is raving about it, and I get to tell glorious war stories."

"I had two retouchers drop the cars against white and made nice prints to give to the owners. It was a hit. I also had a roaming photographer taking interesting shots of cars and people."

"You can check it out. We built this mobile studio on location so the enthusiasts could bring their cars to it and get photographed."

While Rick took professional studio images, his roaming assistant, Michael Raabe, captured crowd and "true" personality shots.

The event was a huge success. To see more photos of the event, visit their Facebook page.