The campaign is called "Second Look". It's designed to communicate the concept of having H&R Block take a second look at your tax return, just to make sure you get the full amount of your refund that you are entitled to. Because if you don't you might not be able to afford the whole boat, sofa, etc...
If you want to see the finished ad's, you'll have to sneak a peak at them in People, Rolling Stone, Sports Illustrated, ESPN, Time or Family Circle magazines.
