A couple of weeks ago, Steve Bonini helped his friends at Citrus create a series of spontaneous, high energy images to be used during a presentation at Nike.
"The presentation was all about "talking" to college age people who are big home team sports fans, so it needed to convey the drama and passion you'd see during rival team games.
We decided that the best way to get our "real talent" amped up was to create a party like atmosphere, so we brought in food, drink and a kick ass sound system and cranked up the volume.
You never really can anticipate how someone will respond once there's a camera in your face, but these guys were amazing, and without inhibition. We got way more that we had hoped for!
In the end, my voice was hoarse from screaming, and my ears were ringing, and it was one of those perfect shoot experiences."
