Wednesday, February 4, 2009

Rick Chou new BMW Diesel ad's

Rick Chou recently shot these playful ad's for BMW.
A lot of creative and technical discussion centered around props and execution. For example, they had to really search high and low to find the butterflies in mind. Construction of the rocket took a few rounds as well. For the Rocket image, the idea of flame shooting out of the engine was crucial. The art directors and Rick collaborated well together, exploring different angles, colors and arrangements of the butterflies. All in all, a very challenging and rewarding project.



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