The shoes were banned because of a spring-like device hidden near the front of the shoe, which violates a league rule against ‘Undue Competitive Advantage’ that increases a player’s vertical leap.
Here's what Rick had to say about it: "I was very impressed by the design and the technology of the product. But even more so, I was impressed by the people who made it happen. The principals of the company are some the most inspiring clients I have ever worked with. The shoes have unique texture and colors, we experimented with different lighting, angles and background treatments aimed to give the viewers an initial impact as well as something we can carry into the future."
Read the article & video from the LA times.
Or read the story by the New York Times.
It's also on NBC, ESPN, Wired, CBS, MSNBC, Yahoo.... Everywhere!
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