This project was created for the Hunt Adkins agency by Curtis Johnson. Their client was Calabrio, a company specializing in workforce optimization software for corporate call-in centers, call recording and speech analytics. The theme of this campaign which involved 4 videos and 3 direct mail pieces was, "The worst sales call ever". The central character was "Dick", an old school sales guy calling on "Allen", an IT associate for a large corporation. Dick is desperate to make a sale as is evidenced by this series of videos. The agency built a micro-site for their client. The videos were rolled out one at a time. One was posted each week on the micro-site until all 4 were running from that site.
"This was my first chance to direct a video project and see it through from beginning to end. A much different process than most of my still work but one that I found to be very collaborative and enjoyable. It was a great experience and I look forward to doing more in the near future. " - Curtis Johnson
No comments:
Post a Comment