I am constantly telling my Artists, "When you are not on an assignment, get out and shoot your personal visions." It is through personal work that the Artist is truly able to express themselves. Often times creating imagery they would not normally be assigned. It is through personal work that the Artist can expand and experiment. Steve Bonini is known for his "sports photography", but there he is at a fundraiser, seizes the moment and does award-winning Portrait work!
First, he won the 2010 Rosey award for excellence in direct response advertising.
Then, Bart Cleveland, Creative Director and Copywriter, from McKee Wallwork Cleveland contacted Steve. Together with Art Director Bruce Johno, they created Ad's for Village Frame Crafters using Steve Bonini's unusual portraits.
This once again shows what personal work can do to add to the Photographer's repertoire.
Personal work also opens up avenues the Photographer may never drive down via assignment work. Giving Art Directors and Clients the chance to see personal visions they did not know the Photographer has. And, doors fly open!
You can hear Steve talk about his vision in this short 2 minute video:
"I was at a fund raising event and saw these big, bearded men dressed as nuns and wearing platform shoes...I told the Sisters of Perpetual Indulgence to pose as if it were a driver's license photo." -Steve BoniniYou can view the original series on Steve Bonini's website.
First, he won the 2010 Rosey award for excellence in direct response advertising.
Then, Bart Cleveland, Creative Director and Copywriter, from McKee Wallwork Cleveland contacted Steve. Together with Art Director Bruce Johno, they created Ad's for Village Frame Crafters using Steve Bonini's unusual portraits.
This once again shows what personal work can do to add to the Photographer's repertoire.
Personal work also opens up avenues the Photographer may never drive down via assignment work. Giving Art Directors and Clients the chance to see personal visions they did not know the Photographer has. And, doors fly open!
[click on an image to view it larger]
"Don't embarrass yourself with a cheap frame."
"Express yourself. With a really, really nice frame."
"Surprise your mother. Use a custom frame."
"With the right frame, it's not Uncle Bob. It's art."
Personal work demonstrates the Artist's love for their media and their true desire to create. When doing portfolio shows the people who hire are always drawn to the personal work. It shows that the Artist can do a lot more than effectively re-create a comp. It exhibits their passions and uniqueness. Photographers, Art Buyers and Creatives I would love your thoughts and experiences.
Personal work demonstrates the Artist's love for their media and their true desire to create. When doing portfolio shows the people who hire are always drawn to the personal work. It shows that the Artist can do a lot more than effectively re-create a comp. It exhibits their passions and uniqueness. Photographers, Art Buyers and Creatives I would love your thoughts and experiences.
You can hear Steve talk about his vision in this short 2 minute video:
"I like to do slices of life that might not be part of the slice of life I live in." -Steve Bonini
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