Classy, Sassy Fish People by Curtis Johnson

Curtis Johnson brought these fish to life for Fuji Ya.  Aron Shand and Paul Swiatek from Kruskopf Coontz were the Creatives for the Ads and really reeled in fantastic concepts!

Here's what Paul Swiatek (Copy Writer) had to say about the shoot:

"Curtis is great.  He's so adept at picking up on the vision of the idea.  But the coolest thing is that he throws in ideas of his own, little 'maybe we should try this' kinds of things - and that's what makes your idea that much better."

"The Fuji Ya shoot was definitely an experience.  The fish were very demanding.  They freaked out when we didn't have the bottled salt water they wanted.  But Curtis took charge, calmed them down and talked them out of the trailer.  The shoot went great until lunch, when we served tuna fish sandwiches.  AWKWARD!"

Aron Shand  (Art Director) added:

"I really enjoy working with Curtis. He helps make our wildest dreams come true (everything from robots on trains to fish people on cell phones).  He's great at taking a highly conceptual idea, finding the elements to pull out, shoot, and piece it back together beautifully."

 The metamorphosis from human to fish:

 struttin' his stuff

 Ann  (AB) proving her "anything for the job" attitude.

 Rawr - where's my bottled salt water?!

Click any image to view it bigger or go to

www.CurtisJohnsonPhoto.com 

for more of Curtis Johnson's humorous and conceptual work.