Wednesday, June 22, 2011

KIA Hybrid Shoot: Rick Chou

Here's what Rick Chou had to say about the shoot: 
“It is always challenging executing interior shots without having a car buck.  We moved around, again and again, trying different distance-to-car, height-to-car and lens perspective in order to find the desired look to match to the layouts.”
 "We were pushing the camera and lens perspective to get the right dynamic for the Hybrid badge shot.  We experimented with different format cameras and lens combination's to finally settle on the look." 
View more of Rick's work @ www.RickChou.com

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